PDO stands for Product Development Outsourcer. A PDO is a Salesforce Consulting Partner that has deep experience developing products on the AppExchange. Companies will partner with PDOs to help them with their Salesforce product needs and get them to market faster than if they were to do it alone.
The Salesforce market has grown at an unprecedented rate these last few years. From 2015 to 2020, the Salesforce ecosystem has created over $100 billion in new revenue. Business revenue from the use of Salesforce cloud services from 2019 through 2024 will add up to nearly $1.2 trillion to the economy and create more than 4.2 million jobs according to a 2019 study by the International Data Corporation.
What Does a PDO Do?
A PDO is focused on getting a customer’s App launched on the AppExchange. To accomplish this, they work with their clients to not only ensure a product-market fit, but also manage the development, testing, and packaging of the application which ends with the app passing the Salesforce Security Review.
How a product development outsourcer goes about doing the above depends on who you partner with, but we can use our PDO model as a good example.
STRATEGY: DISCOVERY, PLAN, FORECAST, AND BUDGET
Our team of business executives, software veterans, consultants, and developers will dive into your product needs and help you with a strategic plan that sets out the path in front of you with delivery goals, milestones, costs, and expectations ensuring that you can make informed decisions to stay on track.
DEVELOP & TEST: DEVELOPMENT AND TESTING
Our salesforce veterans know all the steps required to build a product at the enterprise level. We’ll find the solutions needed to bring your product to life and work with you through each stage to ensure a successful launch. We take the reins and prepare your product for deployment by performing a full review to find and remedy any product errors.
DELIVER & RELEASE: SECURITY REVIEW, TRAILFORCE, BUSINESS ORG
We focus on every step to deliver the perfect product for our clients. From passing security reviews to automation, business orgs, website integrations, and beyond﹘our consultants and developers will be with you through the entire process.
SCALE: TARGETS, PRODUCTS, MARKETS
Blueprint’s team is made up of industry leaders who will identify the areas for improvement, areas for expansion, and help formulate attainable short-term and long-term strategies that will accelerate your business’s growth and scalability.
Benefits of Working with a Salesforce PDO
Why a Company should partner with a Product Development Outsourcer boils down to a number of benefits received when working with a group experienced in Salesforce product development. Some of the main benefits that a customer can receive are:
- Reduced Technical Burden – Since PDOs mainly deal with custom development, integrations, and app deployments, an ISV can focus on the core business and product challenges.
- Decreased Costs – Working with a PDO can mean decreased costs and increased profitability for a project compared to managing the entire process in-house
- Faster Security Review Process – Because PDOs have experience with helping other clients through Salesforce’s security process, they can assist clients through the process quicker then if they went at it alone.
- Specific Skill Set – Salesforce PDOs are able to handle the entire technical scope of any Salesforce project from the discovery phase all the way up to app deployment on the AppExchange. Partnering with one ensures that a customer’s ideas get executed as effectively as possible.
If you are looking to get your idea to market or fix problems with your existing product, then we’ve got you covered. Blueprint Advisory has a team of product development experts who can help you build your idea onto the Salesforce platform. Interested in learning more? Then let’s talk some more!