In this interview, Greg Symons, President & founder of Blueprint Advisory, talks with Evan Paris, VP of Business Development at Able, about their journey on building Able’s Native Salesforce App.
Greg: I would love to start with having you tell us a little about your company and about Able. I’m excited to hear a little more from you about how you’ve gotten to this point in your Salesforce journey thus far.
Evan: Absolutely! Able is a SaaS solution that was really built to optimize the onboarding and the preboarding processes. We were built and born out of staffing, so we could optimize and focus on that industry for some time now. At its core, Able does optimize onboarding with the forms, checklists, and paperwork for onboarding and makes it seamless and automated.
We’ve realized over the years that there is immense value and power in integrating Able within other systems that recruiters are using every day.
“Standalone is great, but integrated is better.”
What we’ve been seeing in the market, through world trends and natural adoption and gravitation, is this proliferation and movement of folks to Salesforce because of the ability to optimize and configure Salesforce to anything they want it to be. So we’ve made the conscious decision to work with Blueprint and really make a heavy investment in building an app on the AppExchange for Able, so we can take all of the onboarding, power, and efficiencies we’ve brought staffing for so long into the Salesforce community.
Greg: Definitely. I think one thing that struck me, and it’s kind of a part of the fabric of Able, is the candidate’s first model. I know that there are more open jobs in the United States right now than there’s ever been, so the attention that companies need to take to create a dynamic experience for candidates as they go through that onboarding process needs to be incredibly powerful. One thing that we’ve seen, and have received some really exciting feedback from the customer in the Salesforce ecosystem, is the ability to flip a switch and turn on that engagement engine but then be able to capture all that data in real-time. Because the data is being captured inside of Salesforce, these companies that you’re working with all of a sudden have a clearer view of the customers they’re working with and it’s incredibly powerful having all that information in one place.
Obviously, I don’t want to speak for you, but I would love to hear more about what you are excited about and what’s coming up next to capture more market share in the Salesforce space?
Evan: You’re absolutely right that creating digital experiences open us up to a great foundational layer for us to serve as other industry clouds, other segments that need onboarding efficiency and have needs to be streamlined and deliver great candidate experiences. For us, this is something we see as a short-term excitement, but also as a long-term vision as something we aspire to obtain over the course of the near future.