Blueprint Advisory is looking for a motivated and results driven Marketing Manager to own our marketing, creative efforts, and demand gen.

As our first Marketing Manager, you will be responsible for defining and implementing our marketing and growth strategy. 

  • Lead the marketing vision, strategy, and execution, encompassing customer acquisition and retention across all channels
  • Craft and lead marketing content and communications strategy that builds awareness and perception of our brand
  • Develop and oversee brand guidelines
  • Create and manage lead strategies for pipeline generation
  • Own and attain monthly, quarterly and annual lead and opportunity goals
  • Develop go-to-market strategies and plans that deliver sufficient volumes of high-quality leads with strong product fit, as well as support the overall corporate strategy
  • Execute a multi-channel demand gen strategy that drives marketing qualified leads, sales qualified leads, and opportunities
  • Create reporting and analytics insights into marketing programs, performance and goal attainment
  • Monitor and refine sales lead processes and metrics, providing ongoing deep-dive analysis of performance indicators to optimize productivity and pipeline development
  • Ensure effective use of Salesforce and Pardot

Qualifications:

  • Experience in the Salesforce ecosystem is highly preferred
  • 5+ years experience in Marketing
  • 3+ years experience in B2B demand generation
  • 3+ years project management experience in a digital marketing, public relations or advertising agency setting
  • Bachelor’s degree in Marketing or related field
  • Advanced knowledge of digital marketing platforms (e.g., CMS, email, survey, analytics, and chat)
  • Excellent writing and editing skills and strong project management skills
  • Experience with both Salesforce and Pardot